About play / pause / play
play / pause / play is an internet radio station and audio services company that exists to support the South Australian live music scene.
The music industry is inherently tied to radio, but that relationship isn’t working in Adelaide.
Our major commercial stations import most of their content from interstate – especially their music playlists – and play barely any local music. We have some great community radio stations, but no cross-genre champion of the local music industry like Triple R in Melbourne or FBi in Sydney.
play / pause / play is a project to address this by establishing a new internet radio station that focuses on music relevant to South Australians. 100% Australian music with a big focus on new releases, artists based in Adelaide and artists performing here soon – whether they’re playing at the Grace Emily, Thebarton Theatre or WOMADelaide.
A new way for radio
No hosts. No forced banter. No BS.
No Sheeran. No Tay-Tay. No Chisel [probably].
The play / pause / play radio stream focuses on new music from local artists and touring Aussie artists playing in Adelaide soon. Instead of hosts, listeners hear the voices of the artists themselves introducing the music played, along with gig guides for some of Adelaide’s favourite venues.
If Australian radio stations won’t play Australian music, who will?
Recent reports have shown that many commercial stations aren’t meeting their local content quotas – and those that are, are generally doing so by squeezing all their Aussie music in when no-one’s listening.
During peak listening hours [6am-6pm Mon-Fri] less than 10% of the music played on some commercial stations is Australian.
That’s nowhere near enough.
Australian artists shouldn’t have to fight to be heard. Australians shouldn’t have to go searching in order to find locally-produced sounds.
Australian radio stations don’t seem to want to play Australian music.
If they won’t do it, we will.
About Luke Penman
My name is Luke and I’m running pretty much everything here – from the music scheduling and audio content creation to social media, marketing and PR, and pretty much everything else*.
I’ve been kicking around the South Australian music scene for about 15 years. From all-ages shows in the beer garden of The Austral to studying at Music SA, dabbling in artist management, blogging and podcasting before winding up at community station Radio Adelaide.
I was there for five years as a volunteer and staff member, working in the music team and hosting the local music program, Local Noise. I interviewed hundreds of local artists on the weekly show before moving the program to the morning slot, where I produced and presented the three-hour show five days a week for 12 months.
I’ve also provided various services to organisations such as Music SA, APRA, the Beer & BBQ Festival and the UniSA Student Association, as well as the Cities of Adelaide, Unley and West Torrens, including booking artists, speaking on workshop panels, DJing and MCing events and more.
Are you paying artists for using their music?
Yes! The station is fully licensed by APRA and the PPCA. Every time an artist is played, they will get paid for it.
Will you broadcast on FM/DAB+?
I’d love to, but aside from costing tens/hundreds of thousands of dollars in broadcasting equipment, there’s literally no room on the FM spectrum in South Australia for new stations.
Where does your revenue come from?
Primarily, revenue will come from listeners. If you’re enjoying the stream, make a donation or grab some merch and help us keep broadcasting!
Aside from that, we’re also working through grants and commercial partnerships to find enough funding to make this viable in the long-term.
Will you run advertising, then?
At the end of the day, this station will need to generate around $120,000 per year to cover music licensing, software and marketing, as well as one full-time wage to run the whole thing. We’d love to be able to completely fund the station from Supporters, but until we get to that point, we’re open to advertising. Get in touch if you’re interested.
Can I send you my music?
Yes, please! Submit your music here.
Can I contribute to/volunteer at play / pause / play?
I’d love to say yes, but at this stage there’s way too much behind-the-scenes for me to work out how to coordinate that. Donating or buying some merch is the #1 way you can help support the station at this point, and make sure you sign up to the mailing list to stay informed.
How can people access the stream?
play / pause / play in the media
- New Podcast showcases South Australian artists [Radio Adelaide, 24/8/2020]
- play / pause / play has launched a locals-only music podcast [CityMag, 20/8/2020]
- 50 South Australian artists to be showcased in new music podcast series [The AU Review, 13/8/2020]
- Adelaide’s emerging music streaming industry is an opportunity to get gender representation right [CityMag, 30/4/2020]
- Serving The Internet Radio Community [Business SA, 11/4/19]
- Adelaide doesn’t need a South by South Australia [Opinion article by Luke Penman, Citymag, 2/4/19]
- play / pause / play Is Shining A Light On Adelaide’s Local Music Scene [Scenestr, 18/3/2019]
- Pressing play on local talent [Brand SA, 7/2/2019]
- Play / Pause / Play announces inaugural Heaps Good 50 countdown [CityMag, 14/12/18]
- A New Radio Station Dedicated to Adelaide’s Music Scene [Broadsheet Adelaide, 13/7/2018]
- New Adelaide Station Hits Back At ‘Broken’ Radio Landscape [TheMusic.com.au, 13/7/2018]
- Startup radio station aims to shake up SA’s music industry [InDaily, 11/7/2018]
- New Internet Radio Station Set To Shake Up Our Airwaves [Glam Adelaide, 6/7/2018]
- New South Australian internet station to play 100% Aussie music [The Music Network, 6/7/2018]
- New South Australian internet station to play 100% Aussie music [RadioToday, 6/7/2018]
- Local music focus for new SA internet radio station [RadioInfo, 6/7/2018]
- Adelaide’s newest music station launches [The City, 22/5/2018]